Creative Coaching | Be Obvious To Seem Original

Three panel illustration of speccy man thinking

Amy asked me to come up with a description of what I do – so that she can refer people to me for coaching with a creative twist. A daunting request!

Close up on worried JP Flintoff: "She Will Want Something Startlingly Original"

The questions that troubled me included:

- How to get across the variety of ways in which I might use creative practices – writing, illustration, performance – without knowing which of those will be right for any particular person I work with?

- How to convey the benefits for the person being coached, when I don’t even know who they are yet, or what they’re looking for?


Not for the first time, I fell back on telling a story about myself – this story you’re reading now – in hope that it transmits something useful for others.

I come back to myself, so that you can come back to yourself.

Four panel cartoon of speccy man having a realisation. "It's better to be obvious..."

I remembered something I was told when I did my coaching training.

Illustration of a woman explaining to speccy man "The Life Purpose is...."

If that applies to me, it applies just as much to the people I work with.

So it doesn’t matter if I’m being “creative” or using supposedly tough analytical skills I developed working as a writer and editor on the Financial Times and The Sunday Times.

My job, when I’m coaching, is to help people find their own purpose, and live it.



JP is outstanding in his approach to coaching, and the outcomes we created through our conversations were breathtaking. I wholeheartedly recommend... wonderful learning and life-changing outcomes
Chrissy Levett
John-Paul spoke my language. He helped me get out of my own way. He made me even more confident - no mean feat!
Michael Obiora
I thought, maybe we can make a little headway and you, like, ballooned it and it was, wow, what have we got?! You have some kind of magic there
Liz Blaxell
You took the talk somewhere I had not expected. As a CEO, people don't challenge me directly, but you pushed and challenged me in a way I've not had for years. I've learned a lot
Grahame Hindes
I still value our last conversation so much – it’s helped me focus on unloading a whole bunch of life baggage to unlock my creative side
Helen Caton Hughes
You coached me out of a hopeless rut in my life. The big thing was to teach me to value delight over duty. That liberated me so much
Sophie Howarth


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If you like the sound of this coaching, please contact The Iversen Practice and tell them how you found me.