I’m excited to share my latest Special Projects report with you.
It rejoices in a very long title:
‘How I Transformed My Business in Just 12 Weeks
(Sounds odd, but I really did, actually)’

Over the past three months, I’ve been experimenting with the “12 Week Year” approach, and I wanted to document the journey for you as a valued member of Special Projects.
This isn’t a polished, comprehensive guide – it’s a candid look at my personal experience implementing this system. I’ve shared what worked for me, what didn’t, and the surprising ways it transformed aspects of my business.
I was genuinely surprised to discover that having more structure actually enhanced my creativity rather than stifling it.
If you’ve ever worried about systems dampening your creative spirit, you might find this aspect particularly interesting.
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In this members-only report, you’ll find:
- A behind-the-scenes look at how I set and tracked three specific goals
- The unexpected shift in my income sources (art has overtaken writing!)
- My actual planning documents and weekly accountability scores
- The simple daily practice that kept me focused without feeling overwhelmed
- An important lesson about the difference between “generated” and “banked” revenue
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I’ve been as transparent as possible about the entire process – including the weeks where family obligations took priority and my accountability scores dipped.
I hope that by sharing these real-world challenges alongside my successes, you’ll find ideas you can adapt to your own creative practice.
This report is my way of saying thank you for your continued support of Special Projects. Your membership makes it possible for me to experiment, document, and share these journeys.
I’d love to hear your thoughts after reading – whether you’ve tried similar approaches, have questions, or just want to share your own experiences with goal-setting and productivity.
The full report is available now in your members area.