TGS Email 6 Conference Dream [to Andrew and Jonathan]

Email 6 – after they’ve received all five

Subject: What if you could do this at the May conference?

Andrew, Jonathan,

You’ve spent five days with that. You’ve seen what it does.

Now imagine this.

In May, you place the physical book in the hands of every member firm leader in the room. And at the same moment, you show them the email series – built not around Horacio, but around the hosts of the Bulgaria conference. A working demonstration, live on the day, tailored to the moment and the room.

Every firm leader leaves knowing that this asset exists, that it works, and that it’s available to them. Some will want to use it immediately. Some will think of their own clients – the ones who lie awake wondering about an expansion they haven’t quite dared to start. Some will begin to see what a well-engineered email series could do for their own practice.

That’s not a marketing exercise. That’s a conference moment.