John-Paul Flintoff




How I Tried To Understand My Audience

The audience is like my instrument. It's not just me up there, it's collaborative
— Bobby McFerrin

Creative Conscience helps young people focus on using their talents to share things that matter.

In this episode I tell a group of people I don’t know the crucial importance of focusing on your audience.

That focus, and a clear sense of purpose, is much more important than anything else (don’t make the beginner’s mistake of thinking the subject is most important).

Find out more about Creative Conscience.

As I mention at the end, if you buy my new book and send me proof of purchase, I will send you a signed, limited edition post-card sized print of my own art. Only 100 available (UK only).

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Posted: February 7, 2021

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John-Paul Flintoff headshot, with Yours Truly written across it John-Paul Flintoff is author of six books, in 16 languages, including How To Change The World and A Modest Book About How To Make An Adequate Speech. He worked for 15 years as writer and associate editor on the Financial Times, the Sunday Times and other papers and magazines.


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