How to change the world


There are plenty of things you would change right now, if you were given a magic wand.

Sometimes we huff and curse at the things that seem wrong…

And in sunnier moments we dream, conjuring parallel worlds that seem entirely delightful.

Many people don’t believe changing the world is even possible. It is!

Do you want to know how to:

  1. identify the specific things that you most want to change?
  2. devise a strategy that’s both realistic and exciting?
  3. create specific, achievable steps to put the strategy into effect?
  4. handle the obstacles that will get in your way – many of them in your own head?
  5. find potential allies?
  6. communicate with them, using the techniques of a sales pro, the passion of a campaigner, your own good humour and absolute integrity?

Read this…

My book, How To Change The World has been published in 14 languages worldwide.

It was shortlisted for the Transmission Prize.

I run live, interactive sessions on How To Change The World.

I’ve done this on four continents, with audiences of as many as 5,000 people – I also do it entirely online.


Amazing. We thought you would be quite good but had no idea how good. The exercises were a great way for people to engage with each other, and taught us a lot about ourselves.
Google Creative Labs

Cameron Conaway
Flintoff is a master at *turning your smallness into something giant* and the world’s enormity into Lego blocks... This changing the world stuff can feel awfully fluffy, but Flintoff, perhaps more than anyone else out there, brings it down to earth.
Cameron Conaway, The Good Men Project
Rob Hopkins
Like any meaningful work on how to make change happen, it has one foot in [Flintoff's] own experience. That gives it a richness, a humour, and a depth that I really value.
Rob Hopkins, Transition Culture
Packed with ways to transform stagnation into inspiration. What are you waiting for?
Dayton Daily News
Rachel Botsman
I don't know how he managed to avoid the usual cliches
Rachel Botsman, author of What's Mine Is Yours
Inspiring and uplifting... It's very easy to convince oneself that we are helpless, but JPF reminds us that this isn't so.
Amazon reviewer Quakerlizz
Flintoff hews to the fine line between starry-eyed idealism and pragmatic, here’s-the-five-steps-to-take detailing
Kirkus Review
Eleanor Mills
Practical and inspiring
Eleanor Mills, The Sunday Times