John-Paul Flintoff

Crowdfunding 1

Crowdfunding gives you more options

If you think you have to do everything on your own, you simply won't achieve as much.

Crowd-funding uses income from your customers and clients to fund work as you go along.

Done well, it's about much more than funding. It's about creating a movement.

(From a series of films on collaboration I made with O2, the telecoms company.)

Crowdfunding 2

It's not easy, but planning helps

Crowd-funding my own book, I learned the hard way, by making many mistakes.

I got there in the end, but learned that the process could have been so much easier, if I'd planned it carefully.

I now help others to do that:

Crowdfunding 3

How to avoid spamming people?

To build an audience, I used a variety of marketing ideas. People were drawn to very different things.

But the system I used made it impossible to tailor my follow-up messages.

And bombarding everybody at once felt painful: it didn't respect them as individuals.

So I didn't send much, and lost momentum. Which made the whole thing much harder.

I got there in the end, but I've since learned how to differentiate between members of a mass audience.

And to message only the right segment, at the right time.

This feels much better…

I share how to do that with people who sign up for my mailing list