Matt told me he’s started a Substack, and wondered how to make best use of it. I’m not sure I’m the right person to answer that, in the sense that I haven’t managed yet.
But I do have some questions that might be helpful:
- What are you hoping to achieve? It’s a simple question, but an answer is really difficult. Take your time.
- How does Substack help you to achieve that? And how might it hinder you?
- What will have happened in one year if you succeed? Give specifics, so you can be absolutely certain you did succeed.
- Put those specifics in order of importance.
- Put them in likely chronological order (i.e. “this needs to happen before that”).
- If Substack disappeared tomorrow, how would you achieve those goals without it?
- Do you really need Substack? (Either yes or no is an acceptable answer!)
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