The term “craftivism” spells out what should be obvious but is often overlooked: by the very act of participating in a craft you are making a difference to the world. The word was coined by the…
Nobody enjoys hearing objections. And I hate to object. Today, inspired by my friends in the craftivist movement, I decided to do something different. I set aside several hours to make little books to send to…
Rachael Matthews has an extraordinary talent that she wears lightly, and people who meet her tend (as I did) to come away with the impression that they too could have a go. Some…
What makes us do this?
Tom of Holland, creator of the brilliant #InvisibleMending programme, has written an artistic statement that brilliantly conveys the craftivist spirit.
As one of 25 craftivists stitching to raise wages at Marks & Spencer, I was given the task of contacting Emma Thompson, one of the “leading ladies” in M&S's recent ad campaign. Other craftivists were assigned to contact M&S board members, representatives of major shareholders,…
“Usually I thought, Oh God I haven’t got time for this!”
But after 15 seconds of crafting I realised it was exactly what I needed: a chance to slow down, and think.
The thing about hand-stitching a campaign letter rather than typing or even handwriting it is: you really don't want to waste time on words you don't need. Because even if you make only a very few mistakes, and don't have to unpick too often, it…
The impact of our campaign to raise discussion about a #LivingWage at Marks & Spencer was enormous. It even led board members at the company's AGM to send out messages of thanks – including one from Baroness Martha Lane Fox of Soho, copied to her…
Why Sarah Corbett spent six hours stitching for a stranger
“Something beautiful and handmade is a great starting point for a conversation”
M&S customer Jessica Ball tells me about her role in the campaign.
“The best way to predict the future is to create it”
Hand-stitched hankies for M&S board members featured quotes from Rosa Parks, Abraham Lincoln and the Dalai Lama. Craftivist Caroline Instance stitched a portrait of M&S board member Mr Vindi Banga.